Writing, Visualizing, and directing eye-catching COMMERCIALS
Fix it in previs, polish in post
method of operation
Before renting out an expensive cinema camera, I like to pull out my iPhone. I plan out my framing, camera movements, and transitions all in pre-production. This provides clear direction and often leaves more time to explore unexpected ideas.
Frame by frame
About Me
Hey! I’m a writer and director based in LA. I love making attention-grabbing commercials because it’s a format that rewards experimentation and innovative visual ideas. Whether it’s a 60-second, 30-second, or 15-second spot, top-of-funnel commercials demand intentionality with every shot. This quick and to-the-point medium is ideal for directors like me who love to previs.